# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DY3GYGLCZtr
- **Gondola URL:** https://gondola.cc/posts/66101032-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d88a4418d9.jpg
- **Posted:** 2026-05-27T23:42:47.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Toyota made a car ad… about making car ads.
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It blew up.
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Over three years, Toyota dropped a series of short films for their enthusiast lineup: the GR Supra, GR86, and GR Corolla.
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The concept is genius.
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Each film takes place in a meeting room where an excited creative team pitches ideas to nervous executives. The execs keep pushing for the “safe” stuff. MPG. Safety. Navigation.
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You know… the boring things.
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So the creatives comply. Maliciously.
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They turn those safe ideas into absolute chaos. We’re talking 100-foot Supra jumps, GR86 drift battles through an abandoned mall, helicopter chases.
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And the craziest part?
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No CGI. They actually did it.
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By refusing to take themselves too seriously, Toyota ended up with some of the most entertaining automotive ads ever made.
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The five-minute Supra film alone pulled 16 million views on YouTube, making it one of Toyota’s most watched ads ever.
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Those massive stunt sequences weren’t just for show.
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They were cut into dozens of paid placements across platforms, giving Toyota a content library they can monetize for years.
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Toyota hasn’t shared the numbers publicly, but here’s a telling data point:
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I’ve yet to meet a car enthusiast who hasn’t seen at least one of these films.
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That’s awareness you can't fake.
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The real lesson:
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Having fun with creative is a performance strategy.
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Playing it safe often costs more than it saves, because forgettable ads don’t convert.
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Memorable ones do.
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What do you think?

## Stats

- **Views:** 2,521
- **Likes:** 246
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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