# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DYz9-02j5QI
- **Gondola URL:** https://gondola.cc/posts/66101033-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1caf73bdbb.jpg
- **Posted:** 2026-05-26T18:31:33.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Only one car brand is so powerful that it gets compared to Coca-Cola, McDonald's, and Disney.
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You already know it. Ferrari.
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In 1947, Enzo Ferrari said the philosophy was simple: always deliver one car less than the market demands.
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Eighty years later, it still holds. You can't just walk in and buy one.
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The experience is full of waiting lists, resale restrictions, and markups.
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That's by design. Ferrari doesn't advertise to generate sales. They advertise to generate demand. They don't want you to buy one. They want you to want one.
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They'll build entire campaigns for limited-run cars that already sold out. So when buyers finally can buy, they'll pay almost anything.
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Look at the margins. In 2024, Ferrari's operating margin was 28%. Porsche sat at 14%. BMW at 6%. Ferrari is four times more profitable than the average car brand.
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Because the game was never about cars. It was about brand.
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What's one product you wanted years before you could afford it?

## Stats

- **Views:** 4,055
- **Likes:** 257
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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