# @claybollinger on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=1YQU8DCnBIs
- **Gondola URL:** https://gondola.cc/posts/66110784-claybollinger-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4fbbcad05f.jpg
- **Posted:** 2026-05-24T16:00:05.000+00:00
- **Account Owner:** Clay Bollinger (@ClayBollinger) — https://gondola.cc/ClayBollinger

## Caption

On Episode 2 of The Playbook, I sit down with UCF Senior Associate AD of #Content, Eric DeSalvo, to talk about building one of the most recognizable and authentic brands in college athletics.

We dive into UCF’s rise in the social media era, the lessons learned from undefeated seasons and winless seasons, and how content teams can create deeper fan connection through storytelling, authenticity, and preparation.

Eric shares stories from the early Vine days, the 2017 National Champions run, building a full-scale creative department, and what young creatives need to know if they want to succeed in college athletics.

Topics include:

Building a college athletics content department from the ground up
The evolution of sports social media
Authenticity and institutional voice
Game day storytelling strategy
Hiring advice for young creatives
Why “event recap” content is dying
How UCF capitalized on major football moments
The future of college athletics creative teams

Subscribe for more conversations with leaders across college athletics, branding, media, NIL, and creative strategy.

#CollegeFootball #SocialMedia #UCF #CollegeAthletics #SportsMarketing #ContentStrategy #CreativeMedia

SUBSCRIBE HERE: https://www.youtube.com/@ClayBollinger

Follow Clay Across Platforms
Instagram | https://instagram.com/claybollinger
X | https://x.com/claybollinger
TikTok | https://tiktok.com/clay.bollinger

Clay Bollinger is a college athletics creative veteran working across five power four schools over his eleven year career. 

Watch Clay's content to take a peak behind the curtain of what it's like to work in college athletics and lead social media and creative content strategy.

#sports #collegeathletics #smsports #content #creative #collegefootball #cfb

## Stats

- **Views:** 86
- **Likes:** 2
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Clay Bollinger | @ClayBollinger | https://gondola.cc/ClayBollinger | Creator |

## Tags

ucf, sportsmarketing, sports, smsports, cfb, collegefootball, socialmedia, collegeathletics, contentstrategy, content, creativemedia, creative

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