# @future_shelf on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DY-DwVSAsyd
- **Gondola URL:** https://gondola.cc/posts/66129966-future-shelf-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6db2a8f57f.jpg
- **Posted:** 2026-05-30T16:38:10.000+00:00
- **Account Owner:** Future Shelf (@future_shelf) — https://gondola.cc/future_shelf

## Caption

Ferrari just wiped out $3 billion in a single day. Not because the car is slow. Because they forgot what people were actually buying. The Purosangue already showed them the answer. Xiaomi even copied it. Instead they handed the brand to the guy who made the iPhone and gave us an Apple car with a prancing horse on it. No scream. No status. No soul. Here’s the branding lesson nobody wants to admit 👇

Is Ferrari losing its soul, or seeing a future we can’t hear yet? Tell me below.

#ferrari #ferrariluce #purosangue #branding #brandstrategy marketing marketingtips luxurybrands ev electriccars tesla byd jonyive apple businesslessons startup founders brandidentity growthmarketing consumerbehavior

## Stats

- **Views:** 140
- **Likes:** 13
- **Shares:** 0
- **Comments:** 1

## Tags

ferrariluce, brandstrategy, ferrari, branding, purosangue

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