# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZTaZJzihhR
- **Gondola URL:** https://gondola.cc/posts/66380623-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/bb20b5841c.jpg
- **Posted:** 2026-06-07T23:36:17.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

We spend six figures a month testing this. The fix was who, not what.
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Most creative teams are split in two.
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Artists on one side. Performance marketers on the other.
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The artists feel boxed in by the numbers people. The numbers people think the artists burn cash.
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If you've run a marketing team, you've seen this fight.
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Here's what the data taught us.
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The way to make the most money isn't to pick a side. It's to match the right talent to the right stage of the funnel.
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We call it talent-funnel fit.
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Let the artists run wild at the top. The excel at driving emotion, novelty, and having that X factor only artists can create.
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Let the performance marketers own the middle and bottom. Testing, optimization, conversion.
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Top of funnel wins on feeling. Bottom of funnel wins on precision.
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Hook someone with great creative, then hit them with a sharp performance ad, and the whole campaign lifts.
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Stop forcing your artists and your buyers to fight over the same ads.
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Give them different jobs.
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The best teams have people who can do both. They just know which hat to wear, and when.
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Where does your team draw the line between art and optimization?

## Stats

- **Views:** 520
- **Likes:** 32
- **Shares:** 0
- **Comments:** 5

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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