# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZGhpzoAJIv
- **Gondola URL:** https://gondola.cc/posts/66380634-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b5b37a9c05.jpg
- **Posted:** 2026-06-02T23:29:36.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

$1.5 billion. That's what Fox made last year selling suspension.
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Most people know Fox for high-end suspension on cars and bikes.
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Here's what they miss.
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Fox Factory is really three companies wearing one logo.
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They split into three groups:
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Specialty Sports Group
Aftermarket Applications Group
Powered Vehicles Group
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This is marketing segmentation.
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You separate your products and your marketing by who's actually buying.
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And it's hiding in plain sight.
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Open Instagram and you'll find:
fox
ridefoxbike
foxfactoryvehicles
ridefoxpv
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Nearly 3 million followers spread across those accounts. Each one sells to a specific buyer.
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That means every segment gets its own creative strategy.
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Its own content. Even its own sponsored athletes. (RIP Ken Block.)
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This is what lets them scale to $1.5 billion.
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Their advertising was never forced into one-size-fits-all.
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Try to appeal to everyone and you'll appeal to no one.
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But Fox proved something most brands forget. That doesn't mean you can't sell to everyone.
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You just don't talk to them in the same place, the same way, at the same time.
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How many of your products are running through one account that's trying to please all of them at once?

## Stats

- **Views:** 1,140
- **Likes:** 113
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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