# @houstonpubmedia on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DAb4v05ppwv
- **Gondola URL:** https://gondola.cc/posts/66403741-houstonpubmedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4000122ad9.jpg
- **Posted:** 2024-09-27T21:30:03.000+00:00
- **Account Owner:** Jayla Rhodes (@jayrhomedia) — https://gondola.cc/jayrhomedia

## Caption

The president and CEO of Goya Foods Bob Unanue was in Houston on Thursday to announce his endorsement of former President Donald Trump at an event hosted by Bienvenido’s Empresarios Coalition, a non-profit dedicated to the advancement of the Hispanic community. 

He was joined by a minority owner of the Houston Texans, Enrique Javier Loya, during the endorsement. 

“I’m first-generation Mexican-American,” Loya said. “I think that the American dream is alive and well. … There’s a reason why people will risk their families to get to this country. And so, to keep that dream alive, we need sound economic policy.”

Four years ago, Unanue spoke at a Rose Garden event in the White House to announce a “Hispanic Prosperity Initiative, where he praised the former president. He faced criticism from Latino leaders like Democratic Congresswoman Alexandria Ocasio-Cortez and Republican Strategist Ana Navarro-Cardenas, as reported by CNN. 

Word about a social media boycott against Goya Foods circulated on the internet in 2020. PBS News reported hashtags like #BoycottGoya, #GoyaFoods, and #Goyaway were trending on platforms like X, then known as Twitter.

Unanue said during the event on Thursday that he felt the backlash was a double standard.

“I said good things about President Obama, nothing stuck with that. I say something good about President Trump, all heck breaks loose,” he said.

According to a 2022 study by Cornell University, sales for Goya Foods rose for a few weeks potentially because of a counter-boycott of first-time buyers. Sales then returned to normal shortly after.

Read about Goya Foods CEO endorsing former President Donald Trump at houstonpublicmedia.org

## Stats

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- **Likes:** 320
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## Tags

goyaway, boycottgoya, goyafoods

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