# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZNV45-DhOr
- **Gondola URL:** https://gondola.cc/posts/66465572-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b473cef29a.jpg
- **Posted:** 2026-06-05T15:00:19.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Attending a Startup CPG event can lead to connections that change the trajectory of your business.🧋🛒

BUBLUV is proof. Founder Diana Ark Chen first met buyers Mitch and Jayden at a Startup CPG event in New York back in 2024. Those relationships continued through industry events and trade shows, eventually leading to a connection with buyer Mara—and helping open doors to major retail opportunities.

But behind those retail wins is a founder who turned a personal problem into a brand. After learning that her favorite bubble tea contains over 500 calories and 50g of sugar per serving, Diana set out to create a better-for-you alternative that she could feel good about drinking.

The journey wasn’t easy. Early on, a large production run left the company with expiring inventory, forcing Diana to sell 85% of it for pennies on the dollar. It was a painful lesson in balancing conviction with strategy—but instead of giving up, she rebuilt the business with a more disciplined approach and lower-risk operating model.

Swipe to see how she built it.

Follow luv_bubluv for more on their journey.

Stay tuned—we’ll keep spotlighting incredible founders in our Startup CPG Wins series! 🙌

#StartupCPG #CPGFounder #StartupCPGWins #BUBLUV #BubbleTea

## Stats

- **Views:** 0
- **Likes:** 43
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## Tags

startupcpg, bubbletea, startupcpgwins, bubluv, cpgfounder

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