# @poweredbysparks on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZLOR6tFDH1
- **Gondola URL:** https://gondola.cc/posts/66481649-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/993d58a862.jpg
- **Posted:** 2026-06-04T19:15:02.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

Our President Melissa Levy sat down with thedrummag for episode 3 of The Live Effect — and she didn’t hold back on one of marketing’s biggest blind spots: the brand vs. demand split.
 
In this episode, Melissa covers:

✅ Why the industry over-indexed on performance and lost sight of brand

✅ How AI is reshaping both the creative process and real-world experiences

✅ Why live is the original attention channel — and why it’s back

Swipe through to read her take on measurement, then head to the link in bio to watch the full episode and read the write-up. #PoweredbySparks #ExperientialMarketing

## Stats

- **Views:** 0
- **Likes:** 32
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## Tags

poweredbysparks, experientialmarketing

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