# @learfield_ on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZa7OW0jF3F
- **Gondola URL:** https://gondola.cc/posts/66499758-learfield-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1a33dcbd43.jpg
- **Posted:** 2026-06-10T21:37:25.000+00:00
- **Account Owner:** LEARFIELD (@Learfield) — https://gondola.cc/Learfield

## Caption

Connecting with the next generation of fans requires more than capturing attention. It requires understanding intent.

Today at the sportsbusinessjournal Innovation Summit in Chicago, Learfield EVP of Digital Solutions Scott Meldrum joined industry leaders to discuss the strategies, platforms, and partnerships shaping the future of fan engagement.

"We are shifting our work with brands from attention to intention, and part of that success comes from being able to target the desired fan audience using our thousands of fan data points and profiles."

Thanks to Sports Business Journal for hosting a great discussion on what's next for sports, brands, and fans.

#SBJInnovationSummit #SportsBusiness #FanEngagement #DigitalInnovation #CollegeSports #SportsMarketing

## Stats

- **Views:** 0
- **Likes:** 30
- **Shares:** 0
- **Comments:** 0

## Tags

sportsbusiness, sportsmarketing, sbjinnovationsummit, collegesports, fanengagement, digitalinnovation

---
Copyright (c) Gondola