# @theboardroom on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=4NacIzjob2I
- **Gondola URL:** https://gondola.cc/posts/66516441-theboardroom-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/edd36a05d6.jpg
- **Posted:** 2026-06-08T15:56:20.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

PlaqueBoyMax sits down for the latest episode of Boardroom Talks to talk about how streaming changed the music industry, why artists like Drake are embracing livestream rollouts, and how he accidentally built one of the most influential music discovery platforms online. Max opens up about growing up in West Orange, New Jersey, starting YouTube in middle school, and turning “In The Booth” into a cultural phenomenon that gives fans a live look inside the music-making process. He explains why streaming creates stronger fan communities than traditional music marketing, why labels still haven’t cracked the formula, and how artists can use content to build real audiences.

The conversation also dives into Kai Cenat, Kanye West, J. Cole, Kendrick Lamar, Yeat, Uzi, live performance, songwriting, and why the future of rap may belong to creators who know how to entertain beyond just making songs.

Topics Include:

00:53 – Growing Up in West Orange, New Jersey
03:02 – Starting YouTube & Editing Videos in Middle School
05:42 – How “In The Booth” Started
10:18 – How Streaming Changed the Way Max Makes Music
11:43 – Becoming One of Music’s Most Influential Promoters
12:32 – Drake’s Streaming Strategy & Album Rollouts
14:20 – Why Labels Still Don’t Understand Streaming Culture
18:25 – Why He’d Want to Write for Kanye West
19:42 – Favorite Artists to Collaborate With on Stream
21:49 – Touring, Rolling Loud & Live Performance Goals
23:35 – The Future of Rap Promotion
24:23 – Why Future Artists Will Need Creator Skills
26:02 – Why Streamers Becoming Rappers Makes Sense
27:56 – Favorite Rappers of All Time (Drake, Kanye, Uzi, Yeat, J. Cole, Kendrick)

#PlaqueBoyMax #Drake #KaiCenat #HipHop #Streaming #Rap #MusicIndustry #Boardroom #KanyeWest #Jcole

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## Stats

- **Views:** 9,577
- **Likes:** 374
- **Shares:** 0
- **Comments:** 26

## Tags

plaqueboymax, musicindustry, hiphop, drake, rap, streaming, boardroom, kaicenat, jcole, kanyewest

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