# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZn91MzCTZt
- **Gondola URL:** https://gondola.cc/posts/66666781-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fb7759c36d.jpg
- **Posted:** 2026-06-15T23:10:43.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

An engineering inside joke turned into 800,000 views.
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Here's how it happened.
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Engineers at Rimac were running simulations on the Nevera.
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They noticed something strange. The car might be the fastest production car in the world... in reverse.
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They laughed it off at first, but then something clicked.
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If they can actually pull this off, it's the perfect PR stunt.
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So they grabbed a camera crew. Called up Guinness World Records. And in 2023, they hit 171 miles per hour driving backwards.
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That's almost 70 mph faster than the old record. One that had stood for 22 years.
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The video pulled over 800,000 views on YouTube. Media buzz everywhere.
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And the best part? It barely cost them anything.
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No massive campaign. No huge media buy. They took something their product could already do, gave it a fun challenge, and hit record.
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The lesson for marketers:
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Your next viral moment probably doesn't need a new budget, just a new perspective.
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Most brands chase virality with money; the smart ones find it in what they already own.
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Comment "reverse" and I'll send you the full ad.

## Stats

- **Views:** 695
- **Likes:** 86
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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