# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZYjl5aDAD-
- **Gondola URL:** https://gondola.cc/posts/66666785-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8b6fd46658.jpg
- **Posted:** 2026-06-09T23:32:50.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Stop chasing a new flashy campaign every quarter.
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It feels productive, but it rarely is.
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Most brands launch one, feel let down by the results, then launch another.
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And they never figure out why none of them land.
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The problem isn't the creative. It's that nobody answered the basic questions first.
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I ask automotive brands four:
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1. What do I need this campaign to do for my business?
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2. Who needs to see it for that to happen?
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3. Why would that person want to help me get there?
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4. How can that person help me get there?
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Skip these and you're the guy who walks onto a dealership lot and says "I want a new car."
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Then when the salesman asks why, you say "mine's just old."
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Okay. Then pick any car on the lot. They're all new.
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You don't have a real goal. Just a vague desire and a budget.
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That's how brands end up with ads that look fine and do nothing.
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We start with the four questions. Always. Only then do we ask the fun stuff.
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What ads belong in this campaign?
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Do we need awareness? Which formats? Who delivers them?
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Get intentional first. The creative gets easier after that.
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What's the last campaign you ran that you couldn't explain the point of?

## Stats

- **Views:** 410
- **Likes:** 25
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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