# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZYOw0fDlvk
- **Gondola URL:** https://gondola.cc/posts/66771090-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e6bcb9a6a8.jpg
- **Posted:** 2026-06-09T20:30:28.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

At this year's Brand Innovation Summit, Andrew Yaffe, CEO of Dude Perfect, shared his perspective on the changing habits of younger sports fans 💡

Yaffe argued that sports fandom remains strong, but the way younger audiences consume sports content has evolved. As teams, leagues and brands look to connect with the next generation of fans, understanding those changing behaviors will be critical.

How do you consume sports content today?

## Stats

- **Views:** 0
- **Likes:** 284
- **Shares:** 0
- **Comments:** 5

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| 𝕊𝕒𝕣𝕒 𝕛. | @_SaraSmileee | https://gondola.cc/_SaraSmileee | Social Media Manager |

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