# @wine.gini on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZkjD5oAmn5
- **Gondola URL:** https://gondola.cc/posts/66771099-winegini-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ae25baa17f.jpg
- **Posted:** 2026-06-14T15:18:34.000+00:00
- **Account Owner:** Georgia Panagopoulou | Wine Marketing Strategist (@wine.gini) — https://gondola.cc/wine.gini

## Caption

How wineries win the wine tourism game? 🤔✈️🍇

🎙️ I recently joined ertworld at ertofficial and the award-winning gastronomy show Sweet Life with Nikos Ioannidis and Natassa Vissarionos to discuss the biggest challenges facing wine tourism today. (more on link in bio)! 🤳

How can wineries remain relevant in a world where attention is scarce, expectations are higher than ever, and visitors are looking and booking online for much more than a tasting? 🫢

The reality is that wine tourism has changed. Today’s visitor is not simply searching for wine. They’re looking for authentic experiences, meaningful connections, local culture and stories worth remembering long after the trip is over.

What makes this shift even more interesting is that the visitor journey no longer begins at the winery gate. It begins online. Long before making a reservation, people are searching, scrolling, reading reviews, watching videos and deciding whether a winery feels relevant to them. 🥂

The experience may happen at the winery, but the decision often happens before the visit via internet.

This is why some wineries succeed in attracting visitors while others struggle, despite offering equally great experiences. The difference is rarely the product itself. More often, it’s how clearly the experience is communicated and how effectively the story is told. 🙌

One of the key points we discussed during the show was that wine tourism is no longer just a hospitality project.

It’s a branding project.

The wineries that will stand out in 2026 won’t simply be the ones offering great tastings. They’ll be the ones building memorable experiences, strong positioning online and genuine communities around their brand.

What do you think is the biggest challenge facing wine tourism today?

👇 Join the conversation. 

#winelover #winetourism #winetasting #podcast #winemarketing

## Stats

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- **Likes:** 1,067
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## Tags

winetourism, winetasting, winemarketing, podcast, winelover

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