# @hypebae on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@hypebae/video/7652090161265691911
- **Gondola URL:** https://gondola.cc/posts/66780329-hypebae-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7f77d5e079.jpg
- **Posted:** 2026-06-16T20:18:12.000+00:00
- **Account Owner:** HYPEBAE (@hypebae) — https://gondola.cc/hypebae

## Caption

A World Cup summer means every major sportswear brand is fighting for your attention, but who’s winning the battle over the culture? @Nike has been gearing up for one of the biggest summers of sport since last year, bringing street soccer, pitch-perfect collaborations and an Oscar-worthy World Cup film to the masses. Operating within the cultural space as a big brand can come off as performative sometimes, but The Swoosh has perfected its strategy, and we’re all tuning in. From fashion to community, Nike has taken this tournament by storm already. But, what do you think? Is Nike winning the culture war? Images: Nike, Getty #nike #soccer #fifa #worldcup #streetsoccer

## Stats

- **Views:** 673
- **Likes:** 14
- **Shares:** 1
- **Comments:** 1

## Tags

fifa, soccer, worldcup, nike, streetsoccer

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