# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=-ul0WdHB-J0
- **Gondola URL:** https://gondola.cc/posts/66782339-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/69a9fe19df.jpg
- **Posted:** 2026-06-17T14:00:35.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Promotion to the Championship grew Lincoln City's revenue by almost 80%. But CEO Liam Scully is clear that the money is the easy part.

The real challenge is everything else.

New TV audiences, bigger commercial deals, new technology in the stadium, and the realisation that the League One playbook simply does not work one division up.

#lincolncity #efl #football

## Stats

- **Views:** 1,485
- **Likes:** 16
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

efl, football, lincolncity

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