# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZybvKAja7i
- **Gondola URL:** https://gondola.cc/posts/66959470-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c355100013.jpg
- **Posted:** 2026-06-20T00:44:25.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Shell's most famous ad lost them money on purpose. Here's why that's smarter than it looks.
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In 2007, Shell and Ferrari put a real F1 car on the streets of six major cities.
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Rome. Monaco. Rio. Sydney. New York. Hong Kong.
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No CGI. Barely any editing. Just the car, the streets, and the engine noise doing the talking.
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It celebrated 60 years of Ferrari and Shell working together. And it reportedly cost four and a half million dollars to make, making it one of the most expensive ads ever produced.
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Here's the smart part:
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They didn't spend that money on production tricks. They spent it on logistics, permits, and shutting down real streets in six countries.
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Why? Shell knew this ad wouldn't make its money back, but that's kind of the point.
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The respect they earned by doing something real was worth more than any cheap CGI version could have saved them.
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Almost 20 years later, many still call it one of the best car ads ever made.
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That's not luck. That's what happens when a brand spends money on what matters.
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Want to watch it? Comment "circuit" and I'll send it your way.

## Stats

- **Views:** 14,147
- **Likes:** 1,174
- **Shares:** 0
- **Comments:** 11

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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