# @theboardroom on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=pKgBMfmBGl8
- **Gondola URL:** https://gondola.cc/posts/67079484-theboardroom-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6a3be62f82.jpg
- **Posted:** 2026-06-15T15:00:10.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

Emory “Vegas” Jones sits down with Rich Kleiman for a special episode of Boardroom Talks to discuss the journey that made him one of the most influential cultural architects in music, fashion, and sports. From growing up in Cambridge, Maryland, to building alongside Jay-Z, launching Paper Planes, shaping Puma’s cultural resurgence, and developing deep relationships with figures like Nipsey Hussle, Emory reflects on the mindset, patience, and creativity that defined his path.

The conversation dives into:

00:45 — Growing Up in Cambridge, Maryland
05:09 — Why Style Became His First Form of Communication
07:32 — “Life Is a Team Sport” Philosophy
08:11 — Moving to New York & Finding Inspiration in Hip-Hop Culture
10:17 — Hustle, Fashion Addiction & Learning Through Experience
11:36 — Prison, Perspective & Personal Growth
13:05 — Meeting Jay-Z & Joining Roc Nation
14:15 — Learning Merchandising, Branding & Business at Roc Nation
16:07 — Realizing Jay-Z Built Something Bigger Than Music
17:38 — The Origins of Paper Planes
19:28 — The Meaning Behind the Paper Planes Logo & Crowns
21:18 — How the Puma Relationship Began
22:17 — Why Emory Pushed Puma to Work With Solange
24:19 — Building a Relationship With Nipsey Hussle
26:01 — Losing Nipsey & Honoring His Legacy
30:05 — Watching Jay-Z Return to the Stage

Emory also opens up about legacy, leadership, and why he’s finally entering his “shoot my shot” era. Subscribe for more conversations at the intersection of sports, business, music, and culture from Boardroom.

#EmoryJones #JayZ #BoardroomTalks #PaperPlanes #Puma #NipseyHussle #RichKleiman #Fashion #HipHop #Culture

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## Stats

- **Views:** 65,201
- **Likes:** 1,964
- **Shares:** 0
- **Comments:** 122

## Tags

boardroomtalks, nipseyhussle, richkleiman, fashion, hiphop, emoryjones, puma, paperplanes, culture, jayz

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