# @latermedia on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZ-eTXnlNBr
- **Gondola URL:** https://gondola.cc/posts/67082042-latermedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0299d948dc.jpg
- **Posted:** 2026-06-24T16:57:15.000+00:00
- **Account Owner:** Later (@latermedia) — https://gondola.cc/latermedia

## Caption

The Later Lounge went out strong. 🔥🇫🇷 

Turns out we saved some of the best conversations for last. 

Day 3 started with a creator x brand matchmaking session with dhar.mann and shiralazar, followed by a fireside chat with youtube, sharkninja, and thelylestevens on the future of creator marketing.

Here’s what we’re taking home:

→ 40% of YouTube views happen 30+ days after posting. It’s a long-tail conversion machine.

→ Creator content is now being cited in AI search answers. Specific, verifiable content gets surfaced. Vague brand hype doesn’t.

→ The brands winning aren’t running campaigns, they’re building creator programs as the core strategy.

It’s been a jam-packed week and every conversation kept circling back to the same thing: creator marketing isn’t a channel. It’s the whole strategy.👏

Thank you to everyone who joined us this week. 🙏

#LaterAtCannes #Cannes2026 #canneslions

## Stats

- **Views:** 0
- **Likes:** 125
- **Shares:** 0
- **Comments:** 5

## Tags

lateratcannes, cannes2026, canneslions

---
Copyright (c) Gondola