# @bcg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DaCvv-pCrNz
- **Gondola URL:** https://gondola.cc/posts/67110147-bcg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c7e826c3a2.jpg
- **Posted:** 2026-06-26T08:48:28.000+00:00
- **Account Owner:** Boston Consulting Group (@bcg) — https://gondola.cc/bcg

## Caption

Brand discovery is changing.

As BCG’s Parul Bajaj, explains Consumers are increasingly turning to AI, not search engines, to help them decide what to buy. That means the challenge for brands is no longer just ranking higher in search, but earning a place in AI recommendations.

If the agent doesn’t recommend your brand, the customer may never even see it.
#BCGinCannes

## Stats

- **Views:** 1,612
- **Likes:** 119
- **Shares:** 0
- **Comments:** 0

## Tags

bcgincannes

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