# @bcg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZ-bbFMiVDM
- **Gondola URL:** https://gondola.cc/posts/67110153-bcg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f4a7475f5d.jpg
- **Posted:** 2026-06-24T16:37:29.000+00:00
- **Account Owner:** Boston Consulting Group (@bcg) — https://gondola.cc/bcg

## Caption

Many leaders now understand that AI’s biggest challenge isn’t the technology. Few are acting on it.

That message came through loud and clear at Cannes. At BCG, we talk about the 10/20/70 rule. The companies creating real value make adoption the primary workstream from day one.

The winners won’t be the ones with the most AI. They’ll be the ones whose people actually use it.

#BCGinCannes

## Stats

- **Views:** 769
- **Likes:** 40
- **Shares:** 0
- **Comments:** 0

## Tags

bcgincannes

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