# @bcg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZ8QTvgvb4f
- **Gondola URL:** https://gondola.cc/posts/67110158-bcg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/582bafb566.jpg
- **Posted:** 2026-06-23T20:19:08.000+00:00
- **Account Owner:** Boston Consulting Group (@bcg) — https://gondola.cc/bcg

## Caption

Marketers, don’t treat AI as an add-on.

Rachel Thornton, CMO of adobe Enterprise and BCG’s Janet Balis explain why agentic AI is more than automation and highlight its value in reshaping work.

#BCGinCannes

## Stats

- **Views:** 1,071
- **Likes:** 29
- **Shares:** 0
- **Comments:** 0

## Tags

bcgincannes

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