# @bcg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZ4qRznAgpz
- **Gondola URL:** https://gondola.cc/posts/67110163-bcg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2709231c0c.jpg
- **Posted:** 2026-06-22T10:46:27.000+00:00
- **Account Owner:** Boston Consulting Group (@bcg) — https://gondola.cc/bcg

## Caption

Cannes sets the agenda. BCG House is where the real conversations happen.

This week: what creative effectiveness actually means when AI can execute at scale — and why the decisions that matter most still require judgment.

Join us as we share more from BCG in Cannes.
#bcgincannes

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bcgincannes

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