# @shivikaapratap on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZ3bHhEDA4C
- **Gondola URL:** https://gondola.cc/posts/67162515-shivikaapratap-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f6e40c74f4.jpg
- **Posted:** 2026-06-21T23:14:44.000+00:00
- **Account Owner:** Shivika Pratap (@shivikaapratap) — https://gondola.cc/shivikaapratap

## Caption

Day 6/30: The terms you keep hearing in every pitch, every investor call, every startup room, finally broken down.

9. Due Diligence (DD)
What investors do before they write a cheque; digging into your financials, legal structure, team, product, contracts. Get your house in order before you start raising.

10. Pivot
When the original idea isn’t working and you change direction; product, audience, business model or all three. Not failure. Strategy. Instagram started as a check-in app.

Whether you’re pre-revenue or already raising, knowing this language is half the battle. Save this and come back to it.

Follow shivikaapratap for more startup advice🙌🏻

#StartupUK #FounderLife #UKBusiness #startabusiness

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- **Likes:** 21
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## Tags

startabusiness, ukbusiness, startupuk, founderlife

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