# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DaGGN7_GgNA
- **Gondola URL:** https://gondola.cc/posts/67199854-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5f293784aa.jpg
- **Posted:** 2026-06-27T16:01:02.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The business of live sports has never been stronger, but for many fans, attending games has never felt more out of reach 😥

A recent YouGov Sport survey shows fans are feeling the impact. Sixty-seven percent of fans say attending live sports is somewhat or very unaffordable today, while 86% agree that live sports are becoming a luxury experience rather than something for everyday consumers.

The data suggests this isn't a demand problem, it's an 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Via Davey Chadwick

## Stats

- **Views:** 0
- **Likes:** 916
- **Shares:** 0
- **Comments:** 27

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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