# @joiceglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DaAeKeoNe4a
- **Gondola URL:** https://gondola.cc/posts/67243553-joiceglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/84bbc749a0.jpg
- **Posted:** 2026-06-25T11:35:37.000+00:00
- **Account Owner:** Joice (@joiceglobal) — https://gondola.cc/joiceglobal

## Caption

🇮🇱 Google, Meta and other major tech companies are investing more than $1 billion into Israeli advertising technology company AppsFlyer, in one of the largest investments in an Israeli tech firm this year.

AppsFlyer, founded by Israelis Oren Kaniel and Reshef Mann and headquartered in Herzliya, helps companies measure and track the success of their digital advertising campaigns. Its customers include some of the world’s biggest brands, including Coca-Cola, Nike, Visa, eBay and many others.

The new investment values AppsFlyer at approximately $2.7 billion and comes as artificial intelligence continues to transform the advertising industry. Company leaders say the funding will help develop new AI-powered tools that allow businesses to better understand which ads are working and where their customers are coming from.

Despite receiving funding from Google, Meta, Unity and Moloco, AppsFlyer will remain an independent company. The investors will not receive special access to customer data or preferential treatment.

Founded in Israel in 2011, AppsFlyer now employs about 1,300 people worldwide, including roughly 700 employees in Israel. The company generates an estimated $500 million in annual revenue and is widely viewed as one of Israel’s leading technology success stories.

The deal marks another major win for Israel’s technology sector, highlighting continued global confidence in Israeli innovation despite ongoing economic and geopolitical challenges.
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der.shpiel

#israelitech #tech #techdeals

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## Tags

techdeals, israelitech, tech

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