# @startupcpg on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DZ-USh2gD0z
- **Gondola URL:** https://gondola.cc/posts/67270241-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2cc8951056.jpg
- **Posted:** 2026-06-24T15:29:45.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Finding the right formulator is like finding a co-founder. Most brands get it wrong.

Daniel Scharff and R&D Radio host Adam Yee break down how to find the right formulator for your brand.

The product is everything. You can nail distribution, fundraising, and marketing — but if the formula isn't there, none of it matters.

A great formulator asks the questions you haven't thought of yet. They see problems before you do. Come with a challenge, not just a product. Get the scope of work in writing before you start.

We're hosting Founders & Formulators in Chicago on July 12th — speed dating for brands and product developers.

Comment FORMULATOR below, and we'll send you the link for tickets. 🧪

#CPGFounders #FoodInnovation #FoodAndBeverage #Formulators

## Stats

- **Views:** 0
- **Likes:** 68
- **Shares:** 0
- **Comments:** 15

## Tags

foodandbeverage, foodinnovation, formulators, cpgfounders

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