# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=nDvBIEO-jUg
- **Gondola URL:** https://gondola.cc/posts/67277311-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/69a17ece82.jpg
- **Posted:** 2026-06-30T13:46:30.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

County cricket. This is long overdue. If we wanted to do this properly, the was really only one place to start, so I’m delighted to welcome Colin Graves to the show. Colin has held positions at the top of international and domestic cricket as Chair of the ECB and Yorkshire, a role he was re-elected to in 2024 as the club faces some of the biggest decisions in its storied history.

The stark reality is that county cricket needs to make more money, attract more fans, produce more content, open itself to new investment. The problem is that there are issues at both a macro and micro level that stop much of that from happening. Private vs member ownership, calendar positioning, fiscal management; how do counties create a business that does more than just survive. This is a compelling take from a man who knows what he’s talking about, and recognises this is highly emotive to many of you who will be listening. I look forward to hearing your thoughts. We’re delighted to welcome Colin to the Business of Sport

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Timestamps:

00:00 Intro
02:10 - The Biggest Challenges Facing Cricket
03:06 - Is Test Cricket Losing the Next Generation?
04:49 - Colin's Controversial Plan: Make Test Cricket 4 Days
07:09 - Why The Hundred Had to Happen
09:29 - The Business Vision Behind The Hundred
15:34 - The £1 Billion Success That Saved English Cricket
21:07 - How Yorkshire Ended Up £25 Million in Debt
30:21 - Why Headingley Is Losing Out on Test Cricket
35:12 - Working With Sunrisers After the Sale
37:24 - Will Other Counties Follow Yorkshire's Model?
41:22 - How County Cricket Needs to Change
46:02 - Rebuilding Yorkshire After the Racism Crisis
50:03 - Colin Graves on Transforming English Cricket
51:31 - The Biggest Challenges Cricket Faces Over the Next Decade
52:25 - Why Colin Graves Still Loves Cricket

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Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

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#businessofsport #charliestebbings #colingraves #cricket #thehundred #t20 #yorkshire

## Stats

- **Views:** 27,477
- **Likes:** 125
- **Shares:** 0
- **Comments:** 42

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

thehundred, cricket, yorkshire, businessofsport, charliestebbings, colingraves, t20

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