# @poweredbysparks on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DaLU_UHFETD
- **Gondola URL:** https://gondola.cc/posts/67288844-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/288b9cb1e7.jpg
- **Posted:** 2026-06-29T16:46:00.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

Sparks joined wsj at Journal House in Cannes for a much-needed conversation on measuring experiential. 

Melissa Levy, President of Sparks, took the WSJ stage alongside senior marketing leaders from canva xbox , and salesforce to tackle the question that defines the next chapter of experiential: how do you measure what live actually delivers — beyond foot traffic, beyond impressions, beyond the metrics that fit neatly into a dashboard. 

#canneslions2026 #journalhouse #experientialmarketing #poweredbysparks

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- **Likes:** 44
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## Tags

poweredbysparks, canneslions2026, experientialmarketing, journalhouse

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