# @latermedia on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DaQS6RbJkgO
- **Gondola URL:** https://gondola.cc/posts/67323300-latermedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a33bf55365.jpg
- **Posted:** 2026-07-01T15:06:34.000+00:00
- **Account Owner:** Later (@latermedia) — https://gondola.cc/latermedia

## Caption

We came to Cannes, we showed up, and the industry showed up with us. 👏

Three days at the Later Lounge with the sharpest creators, brands, and platforms in the business ending with a helicopter ride to St. Tropez.🚁

Here’s what we’re bringing home:

→ Creator programs are a core business strategy now, not a one-off campaign.

 → The brief is a starting point, not a script. Trust creators to know their audience.

 → AI search is surfacing creator content. Generic brand content is getting left behind.

Thank you to every creator, brand, and platform partner who joined us.

We’ll be back. 👋🇫🇷

#LaterAtCannes #Cannes2026 #CreatorEconomy #CannesLions

## Stats

- **Views:** 0
- **Likes:** 108
- **Shares:** 0
- **Comments:** 15

## Tags

lateratcannes, cannes2026, canneslions, creatoreconomy

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