# @thebarncreative on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DaIb00CDFjl
- **Gondola URL:** https://gondola.cc/posts/67374460-thebarncreative-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2c4201f925.jpg
- **Posted:** 2026-06-28T13:48:00.000+00:00
- **Account Owner:** The Barn Creative (@thebarncreative) — https://gondola.cc/thebarncreative

## Caption

Design breakdown for our branding of the Augusta Lynx
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The Barn Creative
- A Creative Branding Agency - 

#CreativeBranding
#FranchiseBrand #TeamDefiningCreative 
#ElevatingSportsDesign #CelebratingTraditions
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Along with management we created a unique color palette for Augusta making reference to The Masters golf tournament while also making something original for the team. It took us a while to get the right shade of green working with the design team, management, and jersey production to get it just right

Above all we wanted this brand to be cleaner and crisper than some of our other ECHL brands. Usually at this level there is more of a push towards “fun” and angles, but for this brand we wanted it to be more elevated do it its double meaning of the team name.

Obviously we had the fun challenge of the double meaning of the name Lynx in Augusta. After the obvious color palette we wanted to make a mini easter egg of sand traps in the primary logo. After some thought and iterations we thought it would be best to have 3 to represent the “Amen Corner”

We wanted to make sure a “country club mark” was in the branding system as well. We created a mood board based off of others with the purpose of creating a “course swag” collection while also making sure it had a sporty feel. We ended up with an asymmetrical shield shape to create a pouncing lynx and a custom Monogram tournament-esq A

We created a custom fur inspired type design for the team as well. The fur-textured script adds movement and personality. We also used our sand traps from the primary logo and added them in to drive home a a spotted lynx pattern

The Barn Creative
100+ award winning design agency

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## Tags

celebratingtraditions, franchisebrand, creativebranding, elevatingsportsdesign, teamdefiningcreative

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