# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dad-QqYlMdj
- **Gondola URL:** https://gondola.cc/posts/67444534-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/91e8efee75.jpg
- **Posted:** 2026-07-06T22:33:30.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Audi once made an ad about clowns.
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Clowns dropping balls into traffic. Clowns driving blindfolded. Pure chaos in every direction.
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And in the middle of it, Audis are dodging the mayhem using their safety tech.
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Ok, so what?
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The ad is funny, but the message is serious. Audi commissioned a solemn new version of Send in the Clowns with Lisa Hannigan. Then they asked viewers to Shazam the track. Every Shazam triggered a donation to a UK road safety charity.
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So the spot works on three levels at once. It entertains. It shows off the product. It does real good in the world.
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The ad won a Gold at the 2018 IPA Effectiveness Awards.
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The lesson? Emotion sells better than a feature list.
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You can mention your features, or you can let people experience them.

## Stats

- **Views:** 0
- **Likes:** 89
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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