# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=_glxf2eQ3uc
- **Gondola URL:** https://gondola.cc/posts/67516488-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b972a71da4.jpg
- **Posted:** 2026-06-26T12:00:03.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

John Howie, Head of Sales Channel Marketing at Vanguard, asks a simple question: what is the client trying to fix, accomplish, or avoid? He says strong strategy starts there, then works backwards. 

Watch the full episode for more context. 

#customerstrategy #b2bmarketing

## Stats

- **Views:** 129
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

customerstrategy, b2bmarketing

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