# @72andsunny_ on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DWhaCkEkXVU
- **Gondola URL:** https://gondola.cc/posts/67530407-72andsunny-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/eb524b7e38.jpg
- **Posted:** 2026-03-30T20:27:51.000+00:00
- **Account Owner:** 72andSunny (@72andsunny_) — https://gondola.cc/72andsunny_

## Caption

*This post discusses GBV and trauma. If you’re not in a place to engage with this right now, that's ok. Take care of yourself and skip past this post.*

When you feel most alone, you are not alone.

72andSunny Toronto’s latest work with vstoronto explores how to show up in the moments no one else sees: the quiet, internal spaces where people navigating trauma often feel most isolated.

From broadcast PSAs to discreet out-of-home placements disguised as everyday product ads, the campaign embeds a pathway to help directly into the environments people already move through, designed to reach those who need it most – safely and without drawing attention.

As #72TOR Creative Director Kate Thorneloe puts it: “This campaign was designed as a system; one part helping people recognize themselves in situations they may not always name, and the other giving them a simple, immediate way to act. The PSA film creates that emotional understanding, while the ‘Ask for Angela’ out-of-home provides a clear path to support in everyday environments. Together, they’re meant to meet people not just where they are physically, but where they are mentally and emotionally, as well.”

Thank you to Tim Nudd and adage for breaking this news. Read the full article via the link in our stories 🔗

## Stats

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## Tags

72tor

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