# @alphatauriofficial on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=zCo8RPytZ-Q
- **Gondola URL:** https://gondola.cc/posts/6757469-alphatauriofficial-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/304d3d96d0.jpg
- **Posted:** 2021-08-12T11:00:32.000+00:00
- **Account Owner:** alphatauriofficial (@alphatauriofficial) — https://gondola.cc/alphatauriofficial

## Caption

AlphaTauri's new collection "Beyond" is artistic aesthetics and cutting-edge innovation in one. A manifestation of the fashion brand's devotion to push beyond the ordinary and strive for best performance through pioneering innovation, patented technology and inventive features - a future-focused mindset that emphasizes style. 

The new #AlphaTauriAW21 collection comes alive within the AlphaTauri showroom – an environment that reflects the brand's future-facing DNA aptly through off-world-esque blackened volcanic rocks, wet-looks flooring, dynamic lighting installations and polished aluminum shelving systems.  

The collection goes "Beyond" what we have done before. Implementing new materials and textures with updated key silhouettes and developed innovative features. Understated approach to apparel includes simple but technically constructed outerwear, seamless merino knitwear and waterproof yet ultra-breathable Taurobran® sweaters. A capsule of lightweight, minimal trousers, blazers and coats form part of AlphaTauri's packable travel system.  

Shop and discover more on:  
https://alphatauri.com
#AlphaTauri #AW21  

Director: Joaquim Bayle 
Executive Producer: Mathieu Berthemy 
Stylist: Giovanni Dario Laudicina 
Hair & Make-up: Vi Vapyyapi and Vanessa Bellini  

ABOUT ALPHATAURI  
AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.  

Still haven't subscribed to AlphaTauri on YouTube? ► https://www.youtube.com/channel/UCk0vJ2hfxay7zEdqs0OXzjw  

CONNECT WITH ALPHATAURI  
Discover more on: https://alphatauri.com 
Facebook: https://www.facebook.com/alphatauriofficial/ 
Instagram: https://www.instagram.com/alphatauri/

## Stats

- **Views:** 668,401
- **Likes:** 20
- **Shares:** 0
- **Comments:** 0

## Tags

alphatauriaw21, alphatauri, aw21

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