# @popbase on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dag377hhmew
- **Gondola URL:** https://gondola.cc/posts/67687953-popbase-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f95b0460c9.jpg
- **Posted:** 2026-07-08T01:35:00.000+00:00
- **Account Owner:** Pop Base (@PopBase) — https://gondola.cc/PopBase

## Caption

3 years ago today, NewJeans dropped 'Super Shy.' 

As the pre-release single ahead of their second EP, Get Up, released by ADOR later that month. The track was written by Erika de Casier, Kristine Bogan, and producer Frankie Scoca, with de Casier drawing on her own memories of being a shy teenager, and member Danielle later credited as a co-writer on the Korean lyrics. Sonically, it blends liquid drum and bass, UK garage, and bubblegum Jersey club, built around a distinctive staccato kick pattern that critics likened to a stuttering heartbeat. Vocalist Haerin has said the song's confessional core — wanting to express feelings but holding back — felt deeply personal to her and the group.

The accompanying video, directed by Shin Hee-won, shows the five members staging a flash mob around Lisbon, Portugal, styled with a Y2K-meets-modern aesthetic and choreography by Black.Q and Eunju Kim mixing waacking with easy-to-mimic moves. ADOR paired the release with a YouTube Shorts dance challenge under the hashtag "ImSuperShy," a campaign that later won silver at the 2024 Clio Music Awards. The song quickly swept South Korean music shows, earning six first-place wins, including a triple crown on Inkigayo, and became a viral sensation that pushed NewJeans further into the global mainstream.

Internationally, 'Super Shy' made NewJeans the fastest K-pop group to place three songs on the Billboard Hot 100 and gave them their first UK Official Singles Chart entry, later spending multiple weeks there. It landed on year-end best-of lists from outlets like NME (ranked its top K-pop song of 2023) and Rolling Stone, and earned platinum certifications in both South Korea and Japan for streaming milestones. The group also performed it at the 2023 Billboard Music Awards, where NewJeans took home the Top Global K-pop Artist award, cementing 'Super Shy' as one of the defining K-pop crossover hits of that year.

#newjeans #popculture

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## Tags

popculture, newjeans

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