# @motionbyakash on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DanqFuPTNTo
- **Gondola URL:** https://gondola.cc/posts/67690948-motionbyakash-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/33aaa66430.jpg
- **Posted:** 2026-07-10T16:49:58.000+00:00
- **Account Owner:** Akash Goel | Motion Design & Logo Animation (@motionbyakash) — https://gondola.cc/motionbyakash

## Caption

A logo can look fast without moving.

But the moment you animate it… you have to prove it.

When I started working on this Jaguar concept, I could’ve simply made the cat run, added some speed lines and called it a day.

But that’s not really the job.

The real question was:

How do you make people FEEL speed before they even process the logo?

That’s why I spent time exploring the movement, timing and transitions before getting to the final animation.

Because your customers may never notice the 50 tiny decisions behind a brand.

But they will notice how those decisions make the brand feel.

This is a short BTS of how I approached the motion for this Jaguar concept logo designed by Allan Peters 🐆

Brand owners — what should your logo feel like before it even reveals itself? 👀

#logoanimation #motiondesign #brandidentity #branding #jaguar

## Stats

- **Views:** 0
- **Likes:** 461
- **Shares:** 0
- **Comments:** 10

## Tags

jaguar, brandidentity, motiondesign, logoanimation, branding

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