# @rapalausa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Da0EeRoidIW
- **Gondola URL:** https://gondola.cc/posts/67765595-rapalausa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0ec19c79a8.jpg
- **Posted:** 2026-07-15T12:30:01.000+00:00
- **Account Owner:** Rapala USA (@rapalausa) — https://gondola.cc/rapalausa

## Caption

CrushCity™ The CEO🔥 -  A complete system built to simplify the urchin game.

Developed through more than a year of engineering, testing and refinement, the all-new The CEO was designed to establish a new benchmark for one of bass fishing's fastest-growing lure categories. Built around a proprietary weighted glass powder core, premium Super TPE construction and Smart Injection Technology®, The CEO delivers exceptional castability, a precisely controlled fall rate and remarkable durability right out of the package.

Designed alongside the VMC® RedLine Series® Urchin Neko Hook, every detail was engineered to simplify rigging while still allowing anglers to fine-tune their presentation when conditions demand it. Available in two purpose-built sizes, The CEO gives anglers the confidence to target everything from pressured finesse fish to trophy largemouth, smallmouth and spotted bass.

Available Sizes: 15 mm & 21 mm

MSRP:
15 mm – $12.99
21 mm – $14.99

#CrushCity #Rapala #TheCEO #icast2026

## Stats

- **Views:** 0
- **Likes:** 1,766
- **Shares:** 0
- **Comments:** 14

## Tags

icast2026, rapala, crushcity, theceo

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