# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DayDLG1jL5q
- **Gondola URL:** https://gondola.cc/posts/67821121-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/72d9d1a677.jpg
- **Posted:** 2026-07-14T17:41:01.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Despite a month of World Cup competition, local MLB viewership remains remarkably resilient.

According to Playfly Sports, 75% of World Cup matches through the Round of 32 were outperformed by the combined local audience for MLB games airing head-to-head. 

The data reinforces just how powerful baseball’s local media ecosystem remains, with 78% of MLB consumption among adults 18–49 still coming from local telecasts.

Which five teams led the league in local/regional viewership gains at the All-Star Break? Swipe to see 👉

## Stats

- **Views:** 0
- **Likes:** 3,923
- **Shares:** 0
- **Comments:** 67

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Playfly Sports | @playflysports | https://gondola.cc/playflysports | Agency |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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