# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DavhMEBlJM2
- **Gondola URL:** https://gondola.cc/posts/67821128-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1cccd3614e.jpg
- **Posted:** 2026-07-13T18:05:24.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

FIFA is selling pieces of the grass used for the 2026 FIFA World Cup Final at N.Y. N.J. Stadium for $450 each, with the turf preserved in resin and packaged as a commemorative collectible.

Each piece includes World Cup branding, match details, the final score, and a USB containing an authenticity film.

FIFA's partner, Keep Stub, is offering premium versions ranging from $900 to $3,000, with each tier limited to 2,026 pieces. If all inventory sells out, the collectibles could generate more than $11.2M in revenue.

The move comes despite criticism from some players and coaches about the quality of the temporary grass surface installed over the stadium’s usual artificial turf.

## Stats

- **Views:** 0
- **Likes:** 49
- **Shares:** 0
- **Comments:** 5

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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