# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=EY_CVh0pv8k
- **Gondola URL:** https://gondola.cc/posts/67859613-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d574f86a6e.jpg
- **Posted:** 2026-07-14T14:17:18.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Como have gone from bankruptcy to the Champions League in 9 years. There aren’t many better headlines than that. Of course the next question is how have they done it? From Cesc Fabregas’s managerial excellence to building a club that is about more than football in one of the world’s most sought after locations, President Mirwan Suwarso gives us an insight unlike any we have had from a football executive. There are a few eye opening takes on transfer strategies and UEFA dealings that will keep you guessing. Como is a proper business years ahead of the competition.

----------------------------------------------------

Timestamps:

00:00 Intro
01:37 From Serie B to Serie A: The Revenue Gap That Forced a New Business Model
02:52 Why Como Decided to Be a Sports Tourism Destination
05:44 The Lake Como DNA
07:47 How Como Rebuilt the Squad in Two Windows on a Startup Budget
09:10 Finishing 4th in Serie A & Qualifying for the Champions League
11:54 Cesc Fàbregas: From Player to Manager
12:42 The Billy Beane & Tony Bloom Influence
13:26 The Senate Model
34:22 Como's Academy
35:08 The Five & Ten Year Plan
40:21 Stadium Plans
44:51 Chris Pine, Hugh Jackman & Hugh Grant — Building Celebrity Culture Around the Club
47:58 Como's Media Platform for Italian Football Tourism
49:35 Curva — The Fashion Brand Selling AC Milan, Roma & Bologna Merch
53:10 Why Football Clubs Are Just Distributors for Adidas & Nike
59:07 Breaking Even Without Owner Injections — Can Como Do It Next Season?
59:38 UEFA Financial Fair Play
01:06:47 Como's Valuation: Rejecting Bids & Targeting Disney-Level Revenue
01:10:00 Quick-Fire Round

----------------------------------------------------

Subscribe on Spotify:
https://open.spotify.com/show/1lD0eIjmkyr92VggxZmDuF?si=c0a7e9846a834767

Subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/business-of-sport/id1690597762

Follow Harry Stebbings on X:
https://twitter.com/HarryStebbings

Follow Charlie Stebbings on X:
https://twitter.com/CharlieStebbs

Follow Como 1907 on X:
https://twitter.com/Como_1907

Follow Business of Sport on Instagram:
https://www.instagram.com/bizofsport

Follow Business of Sport on TikTok:
https://www.tiktok.com/@bizofsport

----------------------------------------------------
#businessofsport #charliestebbings #como1907 #football #seriea #championsleague #cescfabregas #italianfootball

## Stats

- **Views:** 189,471
- **Likes:** 6,301
- **Shares:** 0
- **Comments:** 560

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

italianfootball, como1907, businessofsport, charliestebbings, cescfabregas, football, championsleague, seriea

---
Copyright (c) Gondola