# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Da5s_5wjDDr
- **Gondola URL:** https://gondola.cc/posts/67912689-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/414e1ba3e4.jpg
- **Posted:** 2026-07-17T17:00:59.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Is just watching the World Cup a workout? 🤔

WHOOP founder Will Ahmed said the wearable brand is seeing strong organic adoption among World Cup players, even without formal partnerships.

But the health tracker isn't just for elite athletes — Ahmed said WHOOP has been generating valuable fan data around the World Cup as well.

Fans who are WHOOP wearers watching World Cup matches showed higher stress, less sleep and more alcohol consumption, Ahmed said.

## Stats

- **Views:** 0
- **Likes:** 45
- **Shares:** 0
- **Comments:** 3

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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