# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Ynu52bIRKqY
- **Gondola URL:** https://gondola.cc/posts/67979551-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/db7e672136.jpg
- **Posted:** 2026-07-16T09:10:24.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Sherry Fang never signed up to be an influencer. She says anyone with a message to get across is one now, and trust keeps getting more expensive.

Sherry joins Mike for a candid conversation about why she went into coaching because she needed to be coached herself, why you cannot change anyone through persuasion, what women leaders keep telling her they have to unlearn, where AI belongs in a business and where it does not, and why she walked away from a podcast with more than two million downloads to start a second one from zero.

A couple of years ago Sherry was doing social media for clients, where the work was the carousel and the aesthetic and keeping everything on brand. Now, she says, it is the authentic message and the trust behind it. And because there are more creators now, that trust costs more to build than it used to.

This is the first episode of The PIMS Influence, and a conversation about what actually earns an audience in beauty right now.


MENTIONED IN THIS EPISODE:
Sherry Fang on Instagram: https://www.instagram.com/soft_power_project/
Sherry Fang on LinkedIn: https://www.linkedin.com/in/sherryfang83/
Soft Power Project: https://podcasts.apple.com/us/podcast/soft-power-project/id1795635125

Chapters
0:00 - Intro
3:57 - Coaching Because She Needed It
5:20 - Why You Cannot Change Anyone
8:55 - Why She Puts Herself on Video
10:50 - Women, Unlearning, and Guilt
17:05 - Why Authenticity Beats Aesthetic
22:01 - Where AI Stops and Humans Start
24:40 - Starting Over From Zero
32:03 - The Hardest Part of Podcasting

ABOUT SHERRY FANG
Sherry Fang is the founder and host of Soft Power Project, a podcast and community for women navigating transformation. She previously built Executive Plus, a bilingual platform that ran to 400+ episodes and 2M+ downloads, teaching business communication to professionals working across cultures, alongside a consultancy that trained executives in presentation and communication skills. An ICA-certified coach based in Taipei, she also spent nearly two years as Head of Marketing at EveLab Insight, a beauty-tech company building AI skin analysis for premium skincare brands.

https://www.instagram.com/soft_power_project/ | https://www.linkedin.com/in/sherryfang83/

SUBSCRIBE to The PIMS Influence for weekly conversations with the leaders, founders, and innovators shaping beauty and CPG.

CONNECT WITH THE PIMS INFLUENCE
https://www.linkedin.com/in/pimsmikeryan/
https://www.pimsinc.com
ThePIMSInfluence@pimsinc.com

#ThePIMSInfluence #PIMS #BeautyIndustry #InfluencerMarketing

## Stats

- **Views:** 20
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Tags

influencermarketing, beautyindustry, thepimsinfluence, pims

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