# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=16xj0uQtjWc
- **Gondola URL:** https://gondola.cc/posts/67979553-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/71fd6e7416.jpg
- **Posted:** 2026-07-09T11:40:27.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

More creators. More content. More, more, more. Brit Starr says that is not how creator marketing scales.

Scale and depth both have their place. But Brit warns brands against sidestepping the depth of real relationships for the sake of scale, because in her words, "you can't do scale in a sustainable way without the depth and foundation of those relationships."

Brit joins Mike for a candid conversation about why brands don't own their own stories anymore, the shift from campaigns to community, what AI can and cannot speed up, why gifting and in-person events are growing rather than fading, and the half of every creator relationship that often gets forgotten: when the brand gives something back.

Brit is building Kin for beauty first, and she calls beauty's marketers some of the most sophisticated in the game. It is a Minutes With Mike conversation about beauty brand strategy in the creator economy.

MENTIONED IN THIS EPISODE:
Brit Starr on LinkedIn: https://www.linkedin.com/in/britmacstarr/
Kin: https://kinforbrands.com
Email Brit: brit@kinforbrands.com
Beauty Connect LA: https://www.beautyconnectla.com/
CEW: https://cew.org

Chapters
0:00 - Intro
2:33 - From Agency Storytelling to Tech
6:27 - What Startups Don't Tell You
12:11 - How to Present Without a Script
15:48 - Why Brands Don't Own Their Stories
17:23 - Community Over Campaign Thinking
21:09 - Launching Kin
23:02 - The Two-Sided View of Success
25:44 - Where AI Actually Helps
29:11 - Gifting, Events, and Visibility

ABOUT BRIT STARR
Brit Starr is the co-founder and president of Kin, an AI-powered platform for building and measuring brand-creator relationships, which launched publicly in June 2026. She spent nearly a decade at Tribe Dynamics and CreatorIQ, joining Tribe in its early days and leaving CreatorIQ as its Chief Marketing Officer. Before creator analytics, she worked in design-led brand agencies and led marketing at Verve Coffee Roasters.

https://www.linkedin.com/in/britmacstarr/ | https://kinforbrands.com

SUBSCRIBE to Minutes With Mike for weekly conversations with the leaders, founders, and innovators shaping beauty and CPG.

CONNECT WITH MWM
https://www.linkedin.com/in/pimsmikeryan/
https://www.pimsinc.com
minuteswithmike@pimsinc.com

#MinutesWithMike #PIMS #CreatorEconomy #InfluencerMarketing

## Stats

- **Views:** 13
- **Likes:** 3
- **Shares:** 0
- **Comments:** 0

## Tags

influencermarketing, minuteswithmike, creatoreconomy, pims

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