# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Da53_1GFTwP
- **Gondola URL:** https://gondola.cc/posts/68020571-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/abb362fb9b.jpg
- **Posted:** 2026-07-17T18:37:29.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

The clearest proof your awareness campaign is working shows up in a completely different part of your funnel.
ㅤ
Most people check the wrong metrics (common ones being views, reach, engagement on the awareness ads themselves).
ㅤ
That's not where you actually see the results of your top and middle of funnel effort.
ㅤ
If you get it right, your bottom-funnel cost per conversion starts dropping.
ㅤ
That's because your audience has seen your brand more and trusts your brand more. That makes the sale feel less like an ask.
ㅤ
This is why judging awareness campaigns after a week or two doesn't work. Zoom out. Look at 60, 90, even 365 days.
ㅤ
If bottom-funnel costs are trending down over that window, your awareness spend is doing its job.

## Stats

- **Views:** 0
- **Likes:** 8
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

---
Copyright (c) Gondola