# @motionbyakash on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Da2zYg6TSqC
- **Gondola URL:** https://gondola.cc/posts/68025920-motionbyakash-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ad4dcc5f33.jpg
- **Posted:** 2026-07-16T13:59:34.000+00:00
- **Account Owner:** Akash Goel | Motion Design & Logo Animation (@motionbyakash) — https://gondola.cc/motionbyakash

## Caption

From Brand Strategy to Motion: Bringing OWTSYD to Life. ⚡️🌍

Ever wondered how a streetwear brand goes from a simple idea to an identity people instantly connect with? Here’s a behind-the-scenes look at one of my latest branding projects for OWTSYD—a modern streetwear label built around cities, cultures, and the mindsets they represent.

➡️ Watch as I take you through the creative journey—from the early motion explorations and visual concepts to the final brand intro animation designed to introduce OWTSYD with confidence and purpose.

But this project went far beyond animation. Instead of creating just a logo reveal, we partnered with OWTSYD from the ground up to build their complete Brand DNA Framework—covering the brand strategy, visual identity, custom logo, typography system, color palette, packaging direction, brand guidelines, and finally bringing everything together through this launch animation.

💡 The secret behind impactful brand animation isn’t just movement—it’s meaning. Every transition was carefully crafted to reflect the brand’s philosophy of stepping outside familiar boundaries, embracing individuality, and building a story that people genuinely connect with.

The goal was simple:
Create a modern streetwear brand identity that feels timeless, memorable, and instantly recognizable across apparel, packaging, digital platforms, and social media.

If you’re building a streetwear brand, clothing label, fashion startup, or lifestyle brand, remember that your logo isn’t your brand—it’s how every element works together to tell a story that people want to be part of.

Drop your favorite emoji, and I’ll DM you the full Behance case study. 🚀

#logoanimation #motiondesign #clothingbrand #brandidentity #logodesign

## Stats

- **Views:** 17,127
- **Likes:** 557
- **Shares:** 0
- **Comments:** 0

## Tags

brandidentity, motiondesign, logoanimation, logodesign, clothingbrand

---
Copyright (c) Gondola