# @bizofsport on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DaTJf4RDWmC
- **Gondola URL:** https://gondola.cc/posts/68074601-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/632cc87c14.jpg
- **Posted:** 2026-07-02T17:39:30.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment “WATCH” for the full conversation 🎧️⁠
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County cricket. This is long overdue.⁠
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If we wanted to do this properly, there was really only one place to start, so we’re delighted to welcome Colin Graves to the show.⁠
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Colin has held positions at the top of international and domestic cricket as Chair of the ECB and yorkshireccc, a role he was re-elected to in 2024 as the club faces some of the biggest decisions in its storied history.⁠
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The stark reality is that county cricket needs to make more money, attract more fans, produce more content, and open itself to new investment.⁠
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The problem is that there are issues at both a macro and micro level that stop much of that from happening. ⁠
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Private vs member ownership, calendar positioning, fiscal management. How do counties create a business that does more than just survive?⁠
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This is a compelling take from a man who knows what he’s talking about, and recognises this is highly emotive to many of you who will be listening.⁠
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We’re delighted to welcome Colin to The Business of Sport⁠
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#cricket #yorkshire #ecb

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## Tags

cricket, yorkshire, ecb

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