# @bizofsport on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZsIokBj8Ou
- **Gondola URL:** https://gondola.cc/posts/68074635-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e51bf3e684.jpg
- **Posted:** 2026-06-17T14:03:51.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment "Liam" and we'll send you the full episode 🎧️⁠
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Promotion to the Championship grew Lincoln City's revenue by almost 80%. But lincolncity_fc CEO Liam Scully is clear that the money is the easy part.⁠
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The real challenge is everything else.⁠
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New TV audiences, bigger commercial deals, new technology in the stadium, and the realisation that the League One playbook simply does not work one division up.⁠
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#lincolncity #efl #football

## Stats

- **Views:** 9,926
- **Likes:** 180
- **Shares:** 0
- **Comments:** 25

## Tags

efl, football, lincolncity

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