# @t._rowe_price on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DZX5jI5Ef3a
- **Gondola URL:** https://gondola.cc/posts/68093696-t-rowe-price-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e165712313.jpg
- **Posted:** 2026-06-09T17:25:17.000+00:00
- **Account Owner:** T. Rowe Price (@t._rowe_price) — https://gondola.cc/t._rowe_price

## Caption

What makes active ETFs different? 👇 The driver.

If you decide that an ETF is right for your investing strategy, you should also know about active ETFs.

At T. Rowe Price, active ETFs pair the innovation and performance potential of active management with the potential efficiencies and advantages of an ETF. 

Our teams work like an experienced pit crew to bring active management strategies to life. With a multi-layered team approach, hands-on portfolio managers access research, seek out market opportunities and select investments with the goal of outperformance, not just tracking an index. For investors like you, that could mean reaching your destination ahead of schedule, though this is not guaranteed. 🏁 

ETFs have changed how we invest and save for retirement.

✨ Cost effective: ETFs are designed to have fewer operational expenses than mutual funds.

💫 Convenient: Shares of an ETF can be traded throughout the day like a stock. 

💸 Tax efficient: Because of its structure, an ETF limits capital gains events, which can be valuable in a taxable account.

But a passive ETF only tracks an index. It's designed to follow. Ultimately, that's the best it can do. An active ETF is designed with the goal of outperforming the index. To keep you driving toward your goals, but in a lane that's confidently yours.​

TLDR: If ETFs are part of your strategy, consider whether the potential for outperformance is, too. #Funds

Link in bio ➡️ “What Makes Active ETFs Different?” ​

## Stats

- **Views:** 3,640
- **Likes:** 28
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- **Comments:** 1

## Tags

funds

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